Build the High Performance organisation you deserve
Simply put we align strategy, people, process and systems to unlock sustainable growth. Work with us to transform how your marketing and communications teams perform.
And why do we claim this? Because we’ve been doing it for over 30 years.

We make winning a habit
High Performance Matters (HPM) is a boutique consulting and executive coaching partner dedicated to helping marketing and communications leaders unlock sustainable high performance across Africa.
We partner with CEOs, CMOs, agency leaders and teams to align people, process and systems to drive sharper decisions, stronger execution, and better commercial results.
With decades of senior experience and a practical, human-centred approach, we help organisations navigate complexity, including the impact of AI, to operate smarter, faster and with greater clarity.
We work by a simple philosophy:
“Leaving it better than we found it” with a commitment to “Win with you” through a partnership built on trust, accountability and results.
What makes us different
We've watched too many talented teams underperform because their strategy, people and systems weren't working in concert. That gap between potential and reality is where we step in.
You will work directly with founders Lynn Madeley and Beverley Jones, combining lived C-Suite experience with a global perspective shaped across 15 sectors, 20 countries and three continents.
We work directly with senior leaders to help strengthen performance in ways that are commercially grounded, human centred and built to last.
Our methodology, The HPM Way, connects strategy, people, processes and systems, all backed up by measurement and data
We work with you from inception until change is embedded and working

Three ways we help you perform
Choose the support that fits where you are right now.
Consulting services
We solve complex business challenges from strategy and growth to operations, culture and AI readiness delivering practical, commercial results through a rare blend of strategic insight and hands-on implementation experience.
Fractional leadership
Experienced C-suite leaders embedded into your business, bringing immediate clarity, discipline and momentum, without full-time cost for when you have a leadership gap or need extra executive capacity.
Coaching
Through one-on-one executive coaching, team facilitation and structured leadership development, we help build confident leaders and high-performing teams.
Level Up
Our pro-bono mentoring and coaching programme
We're building capability in Africa's marketing and creative industries.
Ready to build something better?
Ready to improve performance?
Let’s start the conversation, reach out to us lynn.madeley@highperformancematters.com and beverley.jones@highperformancematters.com
We look forward to winning with you

